FAQ :: Email Marketing
What is Permission Marketing?
Permission marketing is any direct interaction with your customer or prospect with the intent of
marketing or selling them something after you have received their permission to do so.
What is "SPAM"?
"Spam" is the term for unsolicited email. When you "SPAM" someone you are sending email that they
do not wish to receive or did not sign up for or give you their permission to contact them.
Why should I email my customers?
The strength of email marketing is customer retention and as you know, 80% of revenues come from
20% of customers. Providing customers with information that they have specifically requested is
the key to retention and upselling – especially with email. Email is fast, effective and affordable.
What is EmPulse? Why should I use it?
EmPulse is an easy-to-use web application that allows you to communicate with your customers and
prospects through email. EmPulse provides you with the tools to:
- Create professional-looking email campaigns with our templates or your own HTML
- Send personalized offers and interest-based newsletters
- Measure success with real-time reports
- Conduct custom satisfaction surveys
- Poll customers about their interests and product desires
Who are the people behind EmPulse?
The people behind EmPulse are email marketing professionals. They possess an extensive background in
the development of email and survey campaigns offering both consumer and business products.
The EmPulse team has built secure databases capable of maintaining millions of records and possess
experience in the construction of complex e-commerce systems as well as being proficient in the design
of web sites. Quite simply, we get it! And we pass that knowledge on to our customers.
Does EmPulse have a privacy policy?
Yes. Customer’s lists and data security is a priority. You can learn more about our policy
here.
EmPulse strictly prohibits the sending of unsolicited email, or "SPAM”.
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